This year marks the 19th year for the design of the Clark County logo. We sat down with designer William "Bill" Verrill to talk about the creativity behind the design once the vision was set forth by then County Manager Pat Shalmy and the sitting Board of County Commissioners.
In 1995, when Clark County staff identified the need to adopt a single graphic identity. Departments had developed individual logos and research at the time indicated the name “Clark County” failed to distinguish the government entity from private concerns or other agencies. For instance, there were 30 non-governmental listings in the telephone book which began with the words "Clark County." In August 1995, staff initiated a design competition for a logo consistent with the County’s mission, vision and goals. Seven individuals active in the arts community, advertising field and education were invited to jury the competition. 190 people and agencies were invited to participate and ultimately 45 entries were reviewed by the design jury. The jury recommended the logo submitted by Las Vegas graphic artist William “Bill” Verrill. The County Commission accepted the recommendation and adopted the logo on April 2, 1996. The new “People First” logo emphasizes people and place, creating a sense of community by highlighting heritage and environment and visually identifying with the Clark County Government Center, which opened June 3, 1995, through incorporating architectural design elements prevalent throughout the building.