Clark County is asking residents to complete an online survey, which will be used to develop a plan to attract new businesses and industries to Southern Nevada, and identify how residents view the County today and what they would like to see in the future.
The survey is available at www.BrandingClarkCounty.com and should take 15-20 minutes to complete. The survey is anonymous and does not require a name or address from anyone completing it.
“We want to know what you think makes Southern Nevada a special place to live, work and play,” Commissioner Justin Jones said. “This survey will help us position Clark County to attract new businesses and further diversify our economy.”
Local officials have identified several industries as targets for economic recruitment efforts including business and financial services, general and advanced manufacturing, and healthcare; all of which provide above average wages.
The survey will be used to create vision, marketing and outreach plans. North Star Place Branding + Marketing is the County’s consultant for the marketing and outreach plan. North Star is a national place branding and marketing agency that specializes in economic development and has worked with more than 200 communities in 44 states.
Clark County is a dynamic and innovative organization dedicated to providing top-quality service with integrity, respect and accountability. With jurisdiction over the world-famous Las Vegas Strip and covering an area the size of New Jersey, Clark is the nation’s 11th-largest county and provides extensive regional services to 2.4 million citizens and 45.6 million visitors a year (2019). Included are the nation’s 7th-busiest airport, air quality compliance, social services and the state’s largest public hospital, University Medical Center. The County also provides municipal services that are traditionally provided by cities to 1.1 million residents in the unincorporated area. Those include fire protection, roads and other public works, parks and recreation, and planning and development.